Human Rights

The Human Rights Division of the United Nations Peackeeping mission in Mali required branding and identity for its 2014 materials.

I held a consultation meeting with a woman I’ll never forget, who continues to inspire me as a┬ámentor. Together, we came up with the slogan and imagery that was directly inspired by the very first article in the Universal Declaration of Human Rights:

“All human beings are born free and equal in dignity and rights. They are endowed with reason and conscience and should act towards one another in a spirit of brotherhood.”

She proved to be an eloquent client, who was able to communicate feedback on the behalf of her bureau very gracefully. I enjoyed working on this branding project, which took most people by surprise as it’s use of watercolour as a medium was unorthodox in a highly militarized peacekeeping mission.

end of text icon


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s